Building brands and cultural platforms that drive growth, influence, and impact.

 

The headline is a big part of my defining story. I am a marketing and brand executive with over two decades of experience leading strategy, storytelling, and growth across agency, corporate, and nonprofit sectors.
 

As Managing Director of Marketing & Communications at REFORM Alliance, I lead integrated marketing, brand, and digital strategy to advance a national movement focused on transforming supervision laws and driving equity within the justice system. My work sits at the intersection of culture, policy, and storytelling—translating complex issues into narratives that move people and influence change.
 

My career spans leadership roles across global agency networks, including Omnicom and WPP, as well as the American Association of Advertising Agencies (4As), where I helped convene and shape the marketing industry at large. Across each chapter, I’ve built and scaled brands, led multi-channel campaigns, and developed platforms that connect audiences to purpose.
 

I am also the founder of Brandation Nation, a consultancy supporting emerging leaders and brands. Earlier in my career, I founded P.E.T.A.L., Inc., a nonprofit I led for nearly a decade, focused on empowering teen girls to live unapologetically.
 

At my core, I am a builder of brands, platforms, and opportunities that create lasting cultural and community impact.
 

There are many more layers, but at my core, I’m a native New Yorker. I grew up on cornbread and challah, and that lived experience continues to shape how I move through the world and the work I do. I believe deeply in contributing to my forever home—Uptown.
 

I’m living a grateful life as a proud #boymom with my loving husband.